Every winner in the market is stepping on his peers.Abugarcia7500c3Beckett's body was standing high.
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Author | View of the sea
Source | Golden wrong knife car Review (ID:jincuodaocheping)
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Nine out of ten new energy car companies want to be "Tesla killers".
It's just that so far, the peers who killed Tesla have not appeared, but those who have been crushed by the market are one after another.
For example, Rivian, an American car company, has publicly laid off three times less than two and a half years ago, and its market capitalization has fallen from more than $150 billion at its peak to $10 billion.
Recently, there is a former "Tesla killer", which has completely ushered in the end.
Fisker, a car company with a peak market capitalization of more than $8.8 billion, now has a market capitalization of less than $100m.
The founder of Fisker, who once vowed to replace Tesla and enter the Chinese market, has become empty talk.
Not only is Fisker's market capitalization plummeting, but its headquarters is closed and lawsuits continue-no fewer than 30 lawsuits have been received so far, all of which have come to collect debts.
It is no exaggeration to say that it has officially entered the countdown to bankruptcy.
Musk should be happy about the downfall of Fisker at the moment.
The man Musk hates most.
At one point, he was the "killer of Tesla".
Most of the other "Tesla killers" have nothing to do with Tesla, but Fisker and Tesla really have some roots.
Fisker's founder Henrik Fisker (Henryk Fisk), a car designer, has worked in BMWYY > BMW's premium design studio and Aston Martin, such as the BMW Z8, Aston Martin DB9 and Aston Martin V-8Vantage, so he quickly became popular in the circle.
A car designed by Fisk.
In 2005, he set up a car design company, mainly for private customization of luxury cars.
It was then that Tesla came to him and wanted to do the initial design work for Model S.
Fisk completed the design within a year and quickly set up Fisker Automotive, a new energy car company that makes extended-range electric cars.
As a result, Musk thought Fisk plagiarized Tesla and a complaint took him to court.
Although Musk lost the lawsuit later, he never passed the hurdle in his heart, belittling each other as soon as he had the opportunity: "Fisker Karma is a mediocre product with small space and high price."Abugarcia7500c3! "
When Karma was officially launched in 2011, Xiao Li and Justin Bieber were both owners, which made the car very popular for a long time and was regarded as Tesla's strongest competitor for a long time.
It just didn't last long, as Musk wanted, and the company declared bankruptcy in 2013 because of delivery and capital chain problems.
But a designer who doesn't want to build a car is not a good entrepreneur.
Fisk, who has failed once, has no less enthusiasm for building cars.
In 2016, Fisk founded Fisker and re-entered the auto industry. This time, instead of taking the mixed route, he played pure electricity like Tesla.
His first model was a medium-sized SUV called the Ocean, which was unveiled in 2020 with a starting price of $38999, specifically aimed at the Tesla market. Fisk also shouted that Fisker Ocean will become the "main substitute" for Tesla Model 3 and Model Y.
Fisk wasn't all boasting at that time.
The car has a pure electric range of up to 300 miles (about 482 kilometers), and can be used in 2.Abugarcia7500c3To complete 100 km acceleration in 9 seconds, some parameters can be wrestled with Tesla.
Not only does the car match Tesla, but Fisker also wants to keep up with Tesla.
Last year, Fisk took a group of executives to visit China and discussed with the Shanghai municipal government the opportunity to do business in China, which made many people think that Fisker, like Tesla China, might build a sole proprietorship plant and put the manufacture, sale and after-sale of the whole car in China.
After the inspection, Fisker said that it planned to set up a delivery center in China to deliver its first model, Fisk Ocean, as soon as 2023.
If time could stay at this moment, Fisk would be very willing.
A life of death:
Nothing but design!
The ambitious Fisk unexpectedly ushered in a rapidly declining Fisker.
In February, Fisk officially issued a notice saying that it had received a notice of non-compliance from the New York Stock Exchange because the company's share price had been below $1 for a long time.
In March this year, it was announced to stop production for another six weeks.
In May, Fisker's headquarters will also be closed, and few remaining employees will be forced to work in the factory.
At this time around the key words around this former star car company, only delisting, bankruptcy, debt collection, litigation …...
Reduced to this field, in the final analysis, the car can not sell.
In 2023, Fisker produced more than 10, 000 units, but delivered only 4900 to customers, less than half that.
From boundless scenery to a dead end, Fisker has only himself to blame.
1. As a result, he spent his money on the handle of the knife.
As a new power, Fisker, which is not rich in money, spends a lot of money.
Before the mainland can gain a foothold, it has set up a global operation.
It has offices on three continents, production has been handed over to the Gratz plant in Austria, and it has set up its own office in Asia.
While Fisker believes that the global subcontracting business model means an agile and efficient supply chain, for a company with only a few hundred employees, excessive global operations pose far more challenges than benefits.
For example, Fisker car delivery difficulties, one of the reasons is the supply chain logistics difficulties.
Fisk personally admitted that the logistics of vehicles from Austria to the United States has been a major obstacle.
In addition, for Fisker, the geographical dispersion also brings higher costs to design, research and development, legal affairs and many other things.
The result of wanting to be in place in one step is to start pulling hips after only one step.
2. technical hip pulling, no one wants it for free.
Compared with the lavish global operation, the bigger gap of Fisker is that its production capacity is indescribable.
MKBHD, a well-known digital blogger on the public network, said after a test drive of a Fisker Ocean: "this is the worst car I have ever tried to drive" and "I won't drive it if you give it to me for free."
During the test drive, he found a lot of problems, such as the intelligent key does not work properly, the slope assistance with the risk of car slip, the solar roof which can not be monitored in real time, all kinds of warning lights on the instrument at random, and so on.
In addition to the Bug on the software, other slot points include: some of the space in the car is unreasonable, such as the tray table occupies a lot of glove box space, and the keys on the multi-function steering wheel are easy to be mistakenly touched.
Earlier, Fisker Ocean faced an investigation by the U. S. Road Traffic Safety Administration because of a complaint about brake failure.
As Musk said of Fisk in the past: "he doesn't know anything about electric cars and always thinks that electric cars can sell well with good design, but in fact, the root of everything is technical problems."
One word is to the point, one word is worth it.
"making cars + painting cakes"
It's also an American specialty.
For a time, the reputation of new energy car companies was not very good, almost tied to negative words such as cake painting and patching.
Jia Yueting is still telling the story in the United States.
Sailin Automobile, which cost more than 100 million yuan at the Bird's Nest press conference, released the adjective "made in China, sold all over the world", but only created a few old men's music.
What is even more exaggerated is the green car: it is six years old and claims to raise 10 billion yuan, but it has not sold a single car.
Now the unreliable new energy car companies have fallen down, and the market is finally much more normal.
It's just that many people may not expect that this situation has been happening in the United States all the time.
Fisker, for example, is also inseparable from all kinds of painting cakes.
In 2021, it said it would work with Foxconn to build more people-friendly electric cars, with an annual production capacity of 250000 vehicles; in 2022, it said it would sell cars in India, and possibly in India; and in 2023, it said it would set up a delivery center in China to sell cars to China.
However, the truth is that none of the serious things that should be done have been carried out.
For example, Fisker's most publicized solid-state battery, which was not made in the end, was abandoned directly in 2021, and the first car used Ningde ternary lithium and lithium iron phosphate batteries.
However, the situation of Fisker is not the most outrageous in the United States.
Nikola, a car company that sells heavy trucks and specializes in hydrogen fuel cell power, has positioned itself as the "Tesla of the car industry." The founder also said publicly that few people in the world surpassed Musk, and "I am one of them."
In 2016, the two-year-old Nikola held a press conference to showcase the hydrogen fuel cell truck Nikola One.
The founder repeatedly stressed that the truck, which can run nearly 2000 kilometers in a single hydrogenation, will have six motors, a high-tech touch screen in the driving room, a panoramic windshield, two luxurious queen beds and a 42-inch TV.
Once the test is complete, a driver can manage a truck fleet.
More clever than the domestic PPT car company, Nikola also released a video of the truck "on the road".
In the end, the truth hit everyone in the face: it was all an act and a scam.
Other unreliable car companies, the drama that falls down is not only more or less the same, but also has its own "wonderful".
Tesla Proterra, known as the "passenger car industry", was declared bankrupt just 25 months after it went public.
Lordstown, which is more competitive than Tesla cyber pickups, has been bankrupt since its establishment five years ago, with the production of less than 100 electric pickups.
Then there is Mullen, which suddenly appeared at the auto show at the beginning of the year. Previously, the intersection with new energy vehicles was only the assembly of cheap Chinese technology electric micro-noodles, which was revealed to be unreliable everywhere.
Today, the car companies that paint cakes have fallen down one after another.
In this process, it is a pity that resources are wasted and many people have their leeks cut. The gratifying thing is that for every less such car company, the market will be more clean.
New energy vehicles, whether in China or the United States, must go through the shock of big waves.
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